Brita Disposable
The Conscious Consumer Review: Segments, statistics, brands, events
In the 1960's, fringe groups raised awareness of cruelty to animals, environmental sustainability and many other causes – the time of giving birth to organizations like PETA in the 1980's. The messages of these marginal groups have seeped into mainstream culture, resulting in today's class conscious consumers. Conscious consumers are a diverse group that collectively believe and support sustainability of life on this planet by buying decisions – whether hormone-free beef or donation to the quest to cure breast cancer. "At a time of confusion extreme (messages, tags, products), consumers are aware of awards transparency, accountability and authenticity more than ever, " mark writes agency BBMG in Conscious Consumer Report.
Defining Characteristics
Eco-Go-getters
Eco-Go-Getters who are competent and effective. His understanding helps them make informed buying decisions. While many Eco-go-getter can only aspire to trade mini van or tourism for a Prius or Smart car, most small changes, such as replacing disposable Sigg / Kleen or BPA free Nalgene bottles or recycling. They understand the ecological impact of long distance travel so try to shop at local farmers markets when you can, but if Eco-Go-Compounds absorbers need to collect something from the store, which often go by Whole Foods.
Highlights:
- Some plastics have a thousand times years of decomposition
- With 60 million plastic bottles discarded every day in the U.S., a Brita filter is the equivalent of 300 standard bottles water
Brand Profile: Prius, Brita, Whole Foods
Cleaning Products
Cleasners fight for a life free of contaminants. Eat organic as much as possible to avoid harmful chemicals in products and meat and using nontoxic cleaning solutions and cosmetics. Unlike Eco-Go-Getters, shop local cleaners because more pesticide-free products in the national grocery store. Cleaning products also believe Physical exercise is part of a healthy balance. Yoga and strength training exercises are a part of your daily routine. They believe that your body is your temple.
Key Facts:
- Clorox is developing a greener image with the acquisition of Burt's Bees 913 million dollars and the introduction organic product lines, such as Green Works (which reached $ 40 million in its first year of sales)
- According to Yoga Journal, yoga about 15 million people practice in the United States
Brand Profile: Green Works, Locavore
Healers
Healers Mother Teresa are "between conscious consumers. healers want to preserve humanity by removing hunger, disease and poverty. Are your bonds', Bill and Melinda Gates and Susan B. Komens. Some healers donate some of your Christmas …
To read more about href = "http://sparxoo.com/2010/03/09/examining-the-conscious-consumer-segments-stats-brands-facts/" Conscious Consumers> go to Sparxoo, a digital brand marketing, and business devleopment blog.
About the Author
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
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BRITA Bathroom Disposable Water Faucet Filtration Sys.NI-2446PH3 MaintenanceFree $9.99 |
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BRITA Bathroom Disposable Water Faucet Filtration Sys.NI-2446PH3 MaintenanceFree $9.99 |